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The First 10 Seconds

on in Internet Marketing



Most visitors to your website will decide within the 'first 10 seconds' if they will ever find what they want on your website.   


You may have what they need, but if you cannot portray that information in a form they can quickly comprehend, relying in large part on visual cues; if they do not stay or move to another page on your site you have likely lost that customer forever. 


Here are some universal principles that should guide your design:

  • Images need to not only be relevant they need to tell your story 
  • Web visitors scan they do not read
  • Bullets versus sentences allows viewers to look for key words
  • Key words at the beginning of bullets
  • Keep it simple at first; too much information; nothing is comprehended
  • Details are critical but only after customers make their selection 
Tagged in: optimize SEO