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Web design: a few keys and pitfalls

on in Web Design

Design Process

 

We find nearly everyone starts their website design or redesign process focusing on the appeal of the logos, graphics, color schemes, navigation and layouts.   Rightly so, as for many potential customers this will be the face of your business; in many cases the only face they will see.  However the key to your websites success lies in how your users will use your website; focusing exclusively on the visual elements ignores many of the factors that actual users indicate will cause them to return to your site and buy your products.   

 

People scan they do not read on the web.   

In fact actual eye tracking studies have found a predominate “capital F” pattern; most visitors will read one of the top few lines, scan down the left side of page find something in the middle, read part way across then return to the left margin and scan to the bottom of the page.   This is a pattern not a rule; you can either choose to prioritize based upon this pattern or do something to disrupt the pattern.   Either can work, the former has a higher success rate.

Build trust

Visitors to your site cannot touch, feel, taste or hold your products; you will not be looking them in the eye or talking to them on the phone.   Using only written text, which by the way they will be scanning not reading and some graphics and pictures; your site must provide visitors the information they need to decide on your products or services and to either contact you or proceed and eventually trust you with their money.   
 

A few keys for product versus service websites:

Products: 

  • Product displays with clear images, magnify feature, color options, etc.  
  • Product specs model numbers and details easy to find, concise and complete
  • Price; don’t make them dig to find it
  • Testimonials and product reviews  
  • Social media links

Services:

  • Provide clear, concise descriptions in terms familiar to your users. 
  • Don’t over promise; 'to-good-to-be-true' is a red flag for most consumers
  • If possible give the price or price for a bundle of services, or a price range or rate 
  • Testimonials and customer reviews with social media links
Tagged in: branding graphics

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